Blog & News

We share knowledge, experience and a lot of other things.

Responsive Search Ads: What are They?

July 22, 2019 Advantix Digital

Responsive Search Ads (RSA) are an exciting Beta feature that Google offers for Search Engine Marketing within Google Ads. Responsive Search Ads allows multiple pieces of headline and description copy within an ad set and then tests and learns into which headlines with which description lines work best over time to the set KPIs.

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Meet the 2019 Summer Interns at Advantix Digital

July 15, 2019 Robert Taylor

Meet our new summer 2019 interns, we are so excited to have them on the team. They have been working diligently alongside us to provide new insights and ensure only the top quality work for our clients. Continue reading below to learn more about them!

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TikTok Introduces New Targeting Options in Summer 2019

July 01, 2019 Advantix Digital

In October 2018, TikTok became the 3rd most-downloaded app worldwide with a total of 68 million downloads. Less than six months after its launch, the short-form video app began testing video ads, which were first spotted for GrubHub, a renowned food delivery app. In an effort to prove itself as an effective advertising platform to marketers, TikTok is […]

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Google Defaults to Mobile-first Indexing for New Domains

June 27, 2019 Robert Taylor

With mobile device usage surpassing desktop usage on the internet in 2016, website designers had to shift their focus for those on smaller screens. As a result, responsive sites, that automatically adjust content and image sizing for mobile devices are becoming the norm. Starting July 1, 2019, Google will begin indexing all brand new by […]

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Why is Paid Search So Effective?

June 10, 2019 Advantix Digital

“Why should I pay for clicks when I can rely on the free traffic coming through my organic listings?” is a common question every Paid Search professional is asked. At Advantix Digital, we believe Paid Search is an indispensable part of any digital marketing campaign and advantageous when coupled with search engine optimization. Organic traffic is a great […]

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Google Announces Free “Inspirational Ad” Beta

June 01, 2019 Advantix Digital

Breaking Digital News March 8, 2019 Google introduced their latest beta “Inspirational Ads” to a short list of their premier partners. Inspirational Ads display an image and ad copy at the bottom of search results pages on mobile devices – a critical point in a customer’s consideration. These ads are clickable and will direct users […]

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How Switching to HTTP/2 can Increase Site Speed

May 15, 2019 Robert Taylor

Configuring your website to load quickly is becoming increasingly important to help visitors find your site, visit it, stay on it, and want to return to it. More and more users are browsing the web with mobile devices, and as technology becomes cheaper, moderate and entry level smartphones are being snatched up at a lower […]

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Knowing Your Type: A Guide for Beginners

January 22, 2019 Advantix Digital

Let’s talk about “finding the right type.” How do you find your perfect type? Everyone has a type, right? Right. Now you’re wondering what does my type have to do with anything? You’re right it doesn’t. I’m talking about the types of font, people. This isn’t a dating website. Generally, everyone is familiar with typefaces, […]

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Tips & Tricks: Amazon Sponsored Advertising

December 17, 2018 Andrew Orozco

During the holiday season, when front porches everywhere are piled with cardboard boxes higher than the brightly-lit pine trees inside, digital marketers marvel at Amazon’s ability to inspire the loyalty and devotion of its customers. As an internet marketing leader since 2001, Advantix Digital can guide you through the e-commerce jungle faster than two-day free [...]

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Facebook Increases Image Height Allowances

December 14, 2018 Advantix Digital

Facebook has recently announced that they are increasing height allowances for image link ads on the Facebook mobile and desktop news feed. After receiving feedback that the original 1.91:1 (landscape) ratio was too restrictive to advertisers they have decided to make a 1:1 (square) ratio available for the desktop and mobile newsfeeds. Here’s what this [...]

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