Responsive Search Ads (RSA) are an exciting Beta feature that Google offers for Search Engine Marketing within Google Ads. Responsive Search Ads allows multiple pieces of headline and description copy within an ad set and then tests and learns into which headlines with which description lines work best over time to the set KPIs.
Meet our new summer 2019 interns, we are so excited to have them on the team. They have been working diligently alongside us to provide new insights and ensure only the top quality work for our clients. Continue reading below to learn more about them!
In October 2018, TikTok became the 3rd most-downloaded app worldwide with a total of 68 million downloads. Less than six months after its launch, the short-form video app began testing video ads, which were first spotted for GrubHub, a renowned food delivery app. In an effort to prove itself as an effective advertising platform to marketers, TikTok is […]
With mobile device usage surpassing desktop usage on the internet in 2016, website designers had to shift their focus for those on smaller screens. As a result, responsive sites, that automatically adjust content and image sizing for mobile devices are becoming the norm. Starting July 1, 2019, Google will begin indexing all brand new by […]
“Why should I pay for clicks when I can rely on the free traffic coming through my organic listings?” is a common question every Paid Search professional is asked. At Advantix Digital, we believe Paid Search is an indispensable part of any digital marketing campaign and advantageous when coupled with search engine optimization. Organic traffic is a great […]
Breaking Digital News March 8, 2019 Google introduced their latest beta “Inspirational Ads” to a short list of their premier partners. Inspirational Ads display an image and ad copy at the bottom of search results pages on mobile devices – a critical point in a customer’s consideration. These ads are clickable and will direct users […]
Configuring your website to load quickly is becoming increasingly important to help visitors find your site, visit it, stay on it, and want to return to it. More and more users are browsing the web with mobile devices, and as technology becomes cheaper, moderate and entry level smartphones are being snatched up at a lower […]
Let’s talk about “finding the right type.” How do you find your perfect type? Everyone has a type, right? Right. Now you’re wondering what does my type have to do with anything? You’re right it doesn’t. I’m talking about the types of font, people. This isn’t a dating website. Generally, everyone is familiar with typefaces, […]